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Relish

Logo System | Branding

Concept + Design

Relish is Canada’s new Food & Lifestyle Multimedia, Multi-platform HD service. Relish is all about people and for people who are reaching and aiming forward in life. The brand celebrated the core message of ‘Living Life’ with a focus on happiness as primary offering.

Relish_Logo

The logo elements portray a minimalistic assembly of shapes that look like a person. The person is a strong reminder to the audience that the relish brand is all about people. The logo has 4 colours that stand for contemporary, natural, savvy, and curious which are the 4 brand values.The icon unit also acts as an independent icon for better brand recognition. The relish person is gender-neutral making it appeal to all the orientations in our society.

Relish_Logo Process

Process: Relish is formed out of shapes that have been derived from the letter ‘R’. The shapes are an indirect representation of the letter ‘R’ making the logo a monogram. This is an unsaid visual sign and adds to the ‘wow factor’ when noticed. The monogram also helps the company make them look confident and having trust in their offerings.

Relish_Brochure
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Relish_Badges
Relish_Pamphlets.jpg
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