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Covid19 Vaccine Awareness

Social Awareness Campaign

Art Direction + Design + Copywriting

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Insight

Warning messages are meant for people who take instructions lightly.

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A great deal of time was spent on streaming channels during Covid19 pandemic as an outcome of stay-at-home policy. An observation was made that people are cautious when their streaming services stop and take pop-up warnings seriously. The message conveyed in the campaign is that our life is like a channel and the vaccine is a recharge that keeps us on to enjoy the service.

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